{"title":"Hair Care","description":"\u003cp data-start=\"303\" data-end=\"597\"\u003eThe Willow Hair Care Ritual is a collection created to gently cleanse, deeply nourish, and restore natural softness and shine. Inspired by the effortless flow of nature, each formula strengthens strands, smooths texture, and enhances your hair’s natural movement without weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"599\" data-end=\"759\"\u003eLightweight yet deeply restorative, this ritual transforms your routine into a moment of care, leaving your hair feeling silky, luminous, and beautifully alive.\u003c\/p\u003e\n\u003cp data-start=\"761\" data-end=\"817\"\u003eBecause healthy hair doesn’t need to be forced, it flows.\u003c\/p\u003e","products":[{"product_id":"gloss-shampoo-smoky-green-vetiver","title":"Gloss Shampoo, Smoky Green Vetiver","description":"\u003cp\u003e\u003cspan\u003eRefresh and revive your hair with a gentle cleansing ritual designed to leave strands feeling soft, glossy, and beautifully full of life. This lightweight shampoo delicately purifies while helping to enhance smoothness, shine, and natural body without stripping essential moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with hydrating Betaine and strengthening Wheat Protein, the formula helps support healthier-looking hair while leaving it feeling silky, airy, and effortlessly manageable. Its soft, refined fragrance transforms every wash into a calming, salon-inspired experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage through damp hair and scalp, lather gently, and rinse thoroughly for fresh, luminous, and touchably smooth hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47831322296507,"sku":"196897","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Gloss_Shampoo_Smoky_Green_Vetiver.png?v=1781719669"},{"product_id":"gloss-conditioner-smoky-green-vetiver","title":"Gloss Conditioner, Smoky Green Vetiver","description":"\u003cp\u003e\u003cspan\u003eGive your hair the care of a luxurious salon ritual with this deeply nourishing conditioner designed to soften, smooth, and revive dry, dull ends. Infused with hydrating Betaine, strengthening Wheat Protein, and restorative Panthenol, this silky formula helps protect against breakage and split ends while improving manageability, softness, and natural shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight yet conditioning, it leaves the hair feeling smoother, healthier-looking, and effortlessly touchable without weighing it down. Perfect for restoring softness, enhancing glow, and bringing life back to tired or dehydrated strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply through the mid-lengths and ends of clean, damp hair. Leave on for 1–3 minutes, then rinse thoroughly for silky, radiant, and beautifully manageable hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47831499964603,"sku":"196899","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Gloss_Conditioner_Smoky_Green_Vetiver.png?v=1781718867"},{"product_id":"fresh-conditioner-citrus-cocktail","title":"Fresh Conditioner, Citrus Cocktail","description":"\u003cp\u003e\u003cspan\u003eTreat dry, fragile ends to lasting softness and nourishment with this lightweight yet deeply conditioning formula designed to help smooth, strengthen, and restore the hair. Enriched with hydrating Betaine, strengthening Wheat Protein, and nourishing Panthenol, it helps protect against breakage and split ends while leaving the hair feeling silky, healthy-looking, and easier to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts soft, salon-inspired formula works to improve smoothness and shine without weighing the hair down, making styling feel effortless while helping hair appear softer, fuller, and beautifully cared for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply through the mid-lengths and ends of clean, damp hair. Leave on for 1–3 minutes before rinsing thoroughly for smooth, nourished, and effortlessly manageable hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47831800611003,"sku":"196902","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Fresh_Conditioner_Citrus_Cocktail.png?v=1781718133"},{"product_id":"colour-care-shampoo-peachy-grapefruit-zest","title":"Colour Care Shampoo, Peachy Grapefruit Zest","description":"\u003cp\u003e\u003cspan\u003eEnhance the beauty and vibrancy of colour-treated hair with a gentle cleansing ritual designed to leave strands feeling soft, glossy, and refreshed. This nourishing shampoo delicately purifies without stripping moisture, helping to maintain the richness and radiance of coloured hair while supporting smoothness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with hydrating Betaine, strengthening Wheat Protein, and soothing Aloe Juice, it helps leave the hair feeling silky, healthy-looking, and beautifully manageable after every wash. Its lightweight, salon-inspired formula is perfect for daily care and long-lasting colour softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage through damp hair and scalp, lather gently, and rinse thoroughly for a clean, luminous finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832116199611,"sku":"196903","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Colour_Care_Shampoo_Peachy_Grapefruit_Zest.png?v=1783131590"},{"product_id":"sensitive-scalp-shampoo","title":"Sensitive Scalp Shampoo","description":"\u003cp\u003e\u003cspan\u003eCare for your scalp with a gentle cleansing ritual designed to comfort and rebalance sensitive, dry, or easily irritated skin. Our Sensitive Scalp Shampoo softly purifies without stripping essential moisture, helping the hair and scalp feel refreshed, calm, and beautifully nourished after every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with hydrating Betaine, strengthening Wheat Protein, and a soothing blend of botanical flower, fruit, and plant extracts, this lightweight formula helps support softer, healthier-looking hair while maintaining scalp comfort and balance. Its delicate cleansing action makes it suitable for everyday use and all hair types, especially sensitive scalps in need of extra care. This \u003c\/span\u003e\u003cspan\u003ereflects our commitment to naturally inspired, thoughtfully crafted ingredients and mindful self-care rituals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor beautifully nourished ends, pair with our Fresh Conditioner, Citrus Cocktail or Gloss Conditioner, Smoky Green Vetiver collections.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832334893243,"sku":"196904","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Sensitive_Scalp_Shampoo.png?v=1783133502"},{"product_id":"keratin-volume-boost-shampoo","title":"Keratin Volume Boost Shampoo","description":"\u003cp\u003e\u003cspan\u003eElevate your haircare ritual with our Keratin Volume Boost Shampoo — a cleansing formula designed to gently purify while bringing softness, body, and vitality back to the hair. Enriched with strengthening Hydrolyzed Keratin, energizing Caffeine, Rosemary Oil, and moisture-balancing Sodium PCA, this nourishing shampoo helps support fuller-looking hair while protecting against dryness and breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts lightweight lather refreshes the scalp and strands without stripping essential moisture, leaving hair feeling clean, smooth, airy, and naturally voluminous after every wash. Perfect for fine, flat, or weakened hair in need of softness and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a complete volume-enhancing experience, pair with our Keratin Volume Boost Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832403050683,"sku":"196906","price":23.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Keratin_Volume_Boost_Shampoo.png?v=1781715170"},{"product_id":"keratin-volume-boost-conditioner","title":"Keratin Volume Boost Conditioner","description":"\u003cp\u003e\u003cspan\u003eBring softness, movement, and fuller-looking volume to your hair with our Volumizing Conditioner, a lightweight yet nourishing formula designed to smooth, detangle, and strengthen without weighing the hair down. Infused with Hydrolyzed Keratin, Rosemary Oil, Caffeine, Vitamin E, and moisture-balancing Sodium PCA, it helps support healthier-looking strands while protecting against breakage, dryness, and frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis restorative conditioner leaves hair feeling silky, airy, and beautifully manageable with natural-looking body and shine. Perfect for fine, flat, or weakened hair in need of hydration and effortless volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, pair with our Keratin Volume Boost Shampoo for a complete volume-enhancing hair ritual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832405508283,"sku":"196908","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Keratin_Volume_Boost_Conditioner.png?v=1781707535"},{"product_id":"deep-cleanse-scalp-scrub-rosemary-mint","title":"Deep Cleanse Scalp Scrub, Rosemary \u0026 Mint","description":"\u003cp\u003e\u003cspan\u003eRefresh and rebalance your scalp with our Deep Cleanse Scalp Scrub, Rosemary \u0026amp; Mint — an invigorating treatment designed to gently exfoliate, remove buildup, and restore a healthier scalp environment. Formulated with natural exfoliants, strengthening Keratin, nourishing Shea Butter, and revitalizing Rosemary and Peppermint Oils, this purifying scrub helps lift away excess oil, impurities, and flakes while leaving the scalp feeling clean, refreshed, and renewed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe cooling botanical blend awakens the senses and transforms your haircare routine into a refreshing spa-inspired ritual, while supporting softer, healthier-looking hair from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage onto wet hair and scalp, focusing gently on the scalp area. Leave on for 5–15 minutes before rinsing thoroughly for a deeply cleansing and revitalizing experience.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832408588475,"sku":"196912","price":30.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Deep_Cleanse_Scalp_Scrub_Rosemary_Mint.png?v=1781706470"},{"product_id":"keratin-intensive-rescue-hair-mask","title":"Keratin Intensive Rescue Hair Mask","description":"\u003cp\u003e\u003cspan\u003eTransform dry, damaged hair with our Keratin Intensive Rescue Hair Mask, a deeply restorative treatment designed to replenish moisture, strengthen weakened strands, and revive softness and shine. Rich in Hydrolyzed Keratin, Wheat Proteins, Peptides, and a nourishing Biomineral Complex, this luxurious formula helps reinforce the hair’s natural structure while improving elasticity, resilience, and overall manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with antioxidant-rich Vitamin E and deeply moisturizing Shea Butter, it delivers intense hydration to help smooth frizz, reduce the appearance of split ends, and restore a healthier, silkier feel from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts rich, velvety texture wraps the hair in lasting nourishment, leaving it soft, glossy, and beautifully refreshed after every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply generously to clean, damp hair, focusing on mid-lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly for a deeply restorative hair ritual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832411472059,"sku":"196914","price":30.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Keratin_Intensive_Rescue_Hair_Mask.png?v=1783131957"},{"product_id":"keratin-shine-leave-in-hair-mist","title":"Keratin Shine Leave-In Hair Mist","description":"\u003cp\u003e\u003cspan\u003eRestore softness, shine, and effortless manageability with our Keratin Shine Leave-In Hair Mist, a lightweight treatment designed to nourish and protect dry, fragile, or damaged hair without weighing it down. Infused with strengthening Hydrolyzed Keratin, balancing Lactic Acid, and revitalizing Algae Extract, this restorative formula helps smooth frizz, reduce breakage, and support healthier-looking hair with every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe ultra-light mist detangles and softens while enhancing natural shine, leaving hair feeling silky, refreshed, and beautifully manageable throughout the day. Perfect for daily use as part of a calming, salon-inspired hair ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimply mist onto clean, damp hair and leave in for lasting hydration and protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832412127419,"sku":"196915","price":18.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Keratin_Shine_Leave-In_Hair_Mist.png?v=1781703577"},{"product_id":"scalp-care-exfoliating-serum","title":"Scalp Care Exfoliating Serum","description":"\u003cp\u003eA healthy scalp is the foundation of beautiful hair. Our Scalp Exfoliating Serum is designed to gently remove buildup, excess oil, and impurities while helping maintain a healthy-looking scalp. Powered by Lactic Acid, it softly exfoliates and renews the scalp surface, leaving it feeling refreshed, purified, and revitalized. Infused with Sodium Hyaluronate, this lightweight formula delivers essential hydration to help maintain moisture balance and promote a more comfortable-feeling scalp.\u003c\/p\u003e\n\u003cp\u003eWith regular use, it helps create the ideal environment for healthy-looking hair while supporting the appearance of fuller, more vibrant strands. \u003c\/p\u003e\n\u003cp\u003eHow to Use: Apply directly to a dry scalp and leave on for 3–5 minutes. Rinse thoroughly and follow with shampoo. Use 1–2 times weekly for best results.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47958353576123,"sku":"208023","price":30.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Scalp_Exfoliating_Serum.jpg?v=1781704051"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/collections\/Deep_Cleanse_Scalp_Scrub_Rosemary_Mint_f05be06e-6929-4dfe-b40a-7c5211da7f4b.png?v=1782683303","url":"https:\/\/shopwillow.store\/collections\/silk.oembed","provider":"WILLOW","version":"1.0","type":"link"}