{"title":"Best Sellers","description":"\u003cp\u003eDiscover the Willow formulas our customers love most. From brightening serums and deeply nourishing hair treatments to spa-inspired body care and targeted skincare, these are the products that have earned a permanent place worldwide. Each one is crafted with premium, naturally inspired ingredients, designed to deliver visible results while transforming your routine into a moment of calm luxury.\u003c\/p\u003e","products":[{"product_id":"gloss-shampoo-smoky-green-vetiver","title":"Gloss Shampoo, Smoky Green Vetiver","description":"\u003cp\u003e\u003cspan\u003eRefresh and revive your hair with a gentle cleansing ritual designed to leave strands feeling soft, glossy, and beautifully full of life. This lightweight shampoo delicately purifies while helping to enhance smoothness, shine, and natural body without stripping essential moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with hydrating Betaine and strengthening Wheat Protein, the formula helps support healthier-looking hair while leaving it feeling silky, airy, and effortlessly manageable. Its soft, refined fragrance transforms every wash into a calming, salon-inspired experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage through damp hair and scalp, lather gently, and rinse thoroughly for fresh, luminous, and touchably smooth hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47831322296507,"sku":"196897","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Gloss_Shampoo_Smoky_Green_Vetiver.png?v=1781719669"},{"product_id":"gloss-conditioner-smoky-green-vetiver","title":"Gloss Conditioner, Smoky Green Vetiver","description":"\u003cp\u003e\u003cspan\u003eGive your hair the care of a luxurious salon ritual with this deeply nourishing conditioner designed to soften, smooth, and revive dry, dull ends. Infused with hydrating Betaine, strengthening Wheat Protein, and restorative Panthenol, this silky formula helps protect against breakage and split ends while improving manageability, softness, and natural shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight yet conditioning, it leaves the hair feeling smoother, healthier-looking, and effortlessly touchable without weighing it down. Perfect for restoring softness, enhancing glow, and bringing life back to tired or dehydrated strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply through the mid-lengths and ends of clean, damp hair. Leave on for 1–3 minutes, then rinse thoroughly for silky, radiant, and beautifully manageable hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47831499964603,"sku":"196899","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Gloss_Conditioner_Smoky_Green_Vetiver.png?v=1781718867"},{"product_id":"fresh-conditioner-citrus-cocktail","title":"Fresh Conditioner, Citrus Cocktail","description":"\u003cp\u003e\u003cspan\u003eTreat dry, fragile ends to lasting softness and nourishment with this lightweight yet deeply conditioning formula designed to help smooth, strengthen, and restore the hair. Enriched with hydrating Betaine, strengthening Wheat Protein, and nourishing Panthenol, it helps protect against breakage and split ends while leaving the hair feeling silky, healthy-looking, and easier to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts soft, salon-inspired formula works to improve smoothness and shine without weighing the hair down, making styling feel effortless while helping hair appear softer, fuller, and beautifully cared for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply through the mid-lengths and ends of clean, damp hair. Leave on for 1–3 minutes before rinsing thoroughly for smooth, nourished, and effortlessly manageable hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47831800611003,"sku":"196902","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Fresh_Conditioner_Citrus_Cocktail.png?v=1781718133"},{"product_id":"colour-care-shampoo-peachy-grapefruit-zest","title":"Colour Care Shampoo, Peachy Grapefruit Zest","description":"\u003cp\u003e\u003cspan\u003eEnhance the beauty and vibrancy of colour-treated hair with a gentle cleansing ritual designed to leave strands feeling soft, glossy, and refreshed. This nourishing shampoo delicately purifies without stripping moisture, helping to maintain the richness and radiance of coloured hair while supporting smoothness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with hydrating Betaine, strengthening Wheat Protein, and soothing Aloe Juice, it helps leave the hair feeling silky, healthy-looking, and beautifully manageable after every wash. Its lightweight, salon-inspired formula is perfect for daily care and long-lasting colour softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMassage through damp hair and scalp, lather gently, and rinse thoroughly for a clean, luminous finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832116199611,"sku":"196903","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Colour_Care_Shampoo_Peachy_Grapefruit_Zest.png?v=1783131590"},{"product_id":"sensitive-scalp-shampoo","title":"Sensitive Scalp Shampoo","description":"\u003cp\u003e\u003cspan\u003eCare for your scalp with a gentle cleansing ritual designed to comfort and rebalance sensitive, dry, or easily irritated skin. Our Sensitive Scalp Shampoo softly purifies without stripping essential moisture, helping the hair and scalp feel refreshed, calm, and beautifully nourished after every wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with hydrating Betaine, strengthening Wheat Protein, and a soothing blend of botanical flower, fruit, and plant extracts, this lightweight formula helps support softer, healthier-looking hair while maintaining scalp comfort and balance. Its delicate cleansing action makes it suitable for everyday use and all hair types, especially sensitive scalps in need of extra care. This \u003c\/span\u003e\u003cspan\u003ereflects our commitment to naturally inspired, thoughtfully crafted ingredients and mindful self-care rituals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor beautifully nourished ends, pair with our Fresh Conditioner, Citrus Cocktail or Gloss Conditioner, Smoky Green Vetiver collections.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832334893243,"sku":"196904","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Sensitive_Scalp_Shampoo.png?v=1783133502"},{"product_id":"keratin-volume-boost-shampoo","title":"Keratin Volume Boost Shampoo","description":"\u003cp\u003e\u003cspan\u003eElevate your haircare ritual with our Keratin Volume Boost Shampoo — a cleansing formula designed to gently purify while bringing softness, body, and vitality back to the hair. Enriched with strengthening Hydrolyzed Keratin, energizing Caffeine, Rosemary Oil, and moisture-balancing Sodium PCA, this nourishing shampoo helps support fuller-looking hair while protecting against dryness and breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts lightweight lather refreshes the scalp and strands without stripping essential moisture, leaving hair feeling clean, smooth, airy, and naturally voluminous after every wash. Perfect for fine, flat, or weakened hair in need of softness and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a complete volume-enhancing experience, pair with our Keratin Volume Boost Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832403050683,"sku":"196906","price":23.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Keratin_Volume_Boost_Shampoo.png?v=1781715170"},{"product_id":"keratin-volume-boost-conditioner","title":"Keratin Volume Boost Conditioner","description":"\u003cp\u003e\u003cspan\u003eBring softness, movement, and fuller-looking volume to your hair with our Volumizing Conditioner, a lightweight yet nourishing formula designed to smooth, detangle, and strengthen without weighing the hair down. Infused with Hydrolyzed Keratin, Rosemary Oil, Caffeine, Vitamin E, and moisture-balancing Sodium PCA, it helps support healthier-looking strands while protecting against breakage, dryness, and frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis restorative conditioner leaves hair feeling silky, airy, and beautifully manageable with natural-looking body and shine. Perfect for fine, flat, or weakened hair in need of hydration and effortless volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, pair with our Keratin Volume Boost Shampoo for a complete volume-enhancing hair ritual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832405508283,"sku":"196908","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Keratin_Volume_Boost_Conditioner.png?v=1781707535"},{"product_id":"keratin-intensive-rescue-hair-mask","title":"Keratin Intensive Rescue Hair Mask","description":"\u003cp\u003e\u003cspan\u003eTransform dry, damaged hair with our Keratin Intensive Rescue Hair Mask, a deeply restorative treatment designed to replenish moisture, strengthen weakened strands, and revive softness and shine. Rich in Hydrolyzed Keratin, Wheat Proteins, Peptides, and a nourishing Biomineral Complex, this luxurious formula helps reinforce the hair’s natural structure while improving elasticity, resilience, and overall manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with antioxidant-rich Vitamin E and deeply moisturizing Shea Butter, it delivers intense hydration to help smooth frizz, reduce the appearance of split ends, and restore a healthier, silkier feel from root to tip.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts rich, velvety texture wraps the hair in lasting nourishment, leaving it soft, glossy, and beautifully refreshed after every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply generously to clean, damp hair, focusing on mid-lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly for a deeply restorative hair ritual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47832411472059,"sku":"196914","price":30.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Keratin_Intensive_Rescue_Hair_Mask.png?v=1783131957"},{"product_id":"sensitive-skin-face-body-cleanser","title":"Sensitive Skin Face \u0026 Body Cleanser","description":"\u003cp\u003e\u003cspan\u003eCarefully crafted for delicate and sensitive skin, our Sensitive Skin Face \u0026amp; Body Cleanser gently purifies without disrupting the skin’s natural moisture balance. This soothing, minimalist formula is enriched with Linden and Jasmine Flower Extracts along with nourishing Plum Fruit Extract to help comfort the skin while cleansing away impurities with care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for both face and body, it leaves the skin feeling clean, calm, refreshed, and beautifully soft after every use, never tight or stripped. Its gentle formulation makes it an ideal daily ritual for sensitive, dryness-prone, or easily reactive skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47833950978235,"sku":"196929","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Sensitive_Skin_Face_Body_Cleanser.png?v=1781742096"},{"product_id":"hand-body-wash-ginger-smoky-cardamom","title":"Hand \u0026 Body Wash, Ginger \u0026 Smoky Cardamom","description":"\u003cp\u003e\u003cspan\u003eElevate your daily ritual with a rich, comforting cleanse that leaves the skin feeling soft, refreshed, and beautifully nourished. Formulated with hydrating Betaine and soothing Fruit Extract, this gentle body wash helps maintain moisture while cleansing without stripping the skin. Warm notes of cardamom and subtle spices create an earthy, sophisticated aroma that wraps the senses in a cozy and luxurious experience.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47837430251707,"sku":"197529","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Hand_Body_Wash_Ginger_Smoky_Cardamom.png?v=1783133259"},{"product_id":"hand-body-wash-peppermint-dark-cedar","title":"Hand \u0026 Body Wash, Peppermint \u0026 Dark Cedar","description":"\u003cp\u003e\u003cspan\u003eExperience a refreshing cleanse designed to awaken the senses while caring for your skin. This nourishing formula is enriched with hydrating Betaine to help maintain softness and moisture, leaving skin feeling clean, smooth, and revitalized after every use. Notes of cool fresh mint and earthy cedarwood create a calming yet invigorating aroma that transforms your shower into a grounding self-care ritual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47837438443707,"sku":"197530","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Hand_Body_Wash_Peppermint_Dark_Cedar.png?v=1781739577"},{"product_id":"hand-body-wash-patchouli-amber-vanilla","title":"Hand \u0026 Body Wash, Patchouli \u0026 Amber Vanilla","description":"\u003cp\u003e\u003cspan\u003eThis gentle, skin-loving formula delivers a smooth and deeply hydrating cleanse while leaving the skin soft, refreshed, and comforted. Enriched with moisturizing Betaine to help maintain hydration, it is finished with a warm blend of sweet vanilla and soft amber that delicately lingers on the skin throughout the day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47837447192763,"sku":"197534","price":18.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Hand_Body_Wash_Patchouli_Amber_Vanilla.png?v=1783133033"},{"product_id":"icelandic-volcano-face-body-scrub","title":"Icelandic Volcano Face \u0026 Body Scrub","description":"\u003cp\u003eReveal softer, smoother, and more radiant-looking skin with our luxurious Face \u0026amp; Body Scrub, a creamy exfoliating treatment designed to gently polish and refresh from head to toe. Infused with natural Volcanic Sand to effectively remove dull, dry skin cells and nourishing Castor Oil to help soften and condition the skin, this spa-inspired formula leaves the skin feeling silky, renewed, and beautifully refreshed.\u003c\/p\u003e\n\u003cp\u003eIts rich, creamy texture transforms exfoliation into a calming self-care ritual, helping to smooth rough areas while supporting a healthy, luminous glow without over-drying the skin.\u003c\/p\u003e\n\u003cp\u003e Massage onto dry or damp skin using gentle circular motions, then rinse thoroughly with warm water for a soft, polished, and revitalized finish.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47847783399611,"sku":"198412","price":22.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Icelandic_Volcano_Face_Body_Scrub.png?v=1781738524"},{"product_id":"hand-body-wash-grapefruit","title":"Hand \u0026 Body Wash, Grapefruit","description":"\u003cp\u003eSkin-softening Body Wash designed to refresh without stripping away essential moisture. Infused with hydrating Betaine and nourishing Berry Extract, this comforting formula helps leave the skin feeling clean, smooth, and beautifully balanced after every wash.\u003c\/p\u003e\n\u003cp\u003eIts soft lather and delicate fragrance create a calming, spa-inspired experience while helping maintain the skin’s natural softness and hydration throughout the day. \u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47847806369979,"sku":"198425","price":18.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Body_Wash_Grapefruit.png?v=1781733363"},{"product_id":"2-in-1-hair-body-wash-for-men","title":"2-in-1 Hair \u0026 Body Wash for men","description":"\u003cp\u003eSimplify your routine with this refreshing all-in-one Hair \u0026amp; Body Wash, thoughtfully crafted for modern self-care and effortless daily grooming. Designed to cleanse both hair and skin without over-drying, this energizing formula helps maintain softness while leaving the hair feeling clean, refreshed, and naturally fuller in appearance.\u003c\/p\u003e\n\u003cp\u003eIts invigorating fragrance delivers a fresh, uplifting experience that awakens the senses, making it the perfect everyday essential for an elevated yet uncomplicated routine.\u003c\/p\u003e\n\u003cp\u003ePair with our Hyaluronic Acid Face Cream or Oil-Free Zinc Face Gel, Softening Beard Oil, and Anti-Age Eye Cream collections.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47847812497595,"sku":"198427","price":18.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Hair_Body_Wash_for_men.png?v=1781698767"},{"product_id":"blemish-purifying-face-wash","title":"Blemish Purifying Face Wash","description":"\u003cp\u003eThoughtfully formulated to cleanse without stripping away essential moisture. 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Its lightweight gel texture and fresh green tea-inspired aroma transform cleansing into a clean, revitalizing skincare ritual.\u003c\/p\u003e\n\u003cp\u003eCrafted for acne-prone and combination skin, it delivers an effective cleanse without harsh surfactants, helping the skin feel purified, smoother, and naturally refreshed after every use.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47847874101435,"sku":"198436","price":20.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Blemish_Purifying_Face_Wash.png?v=1783131498"},{"product_id":"radiant-glow-facial-wash","title":"Radiant Glow Facial Wash","description":"\u003cp\u003eA gentle daily cleanser designed to purify, refresh, and revitalize the skin without disrupting its natural moisture barrier. This lightweight formula effectively removes impurities, excess oil, and makeup buildup while leaving the complexion feeling clean, soft, and comfortably hydrated. \u003c\/p\u003e\n\u003cp\u003eEnriched with soothing Aloe Juice, nourishing Plant Extracts, and antioxidant-rich Blackberry Fruit Extract, it helps awaken dull, tired-looking skin while supporting a smoother and more radiant appearance. Hydrating Sodium PCA and Glycerin work to maintain moisture balance, helping the skin feel refreshed and never stripped or tight after cleansing. Perfect for normal to oily skin types.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47847973617851,"sku":"198446","price":20.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/Radiant_Glow_Facial_Wash.png?v=1783136799"},{"product_id":"biphasic-make-up-remover-fragrance-free","title":"BiPhasic Make-up Remover, Fragrance Free","description":"\u003cp\u003eEffortlessly melt away makeup and daily impurities with this gentle Two-Phase Makeup Remover, designed to cleanse while comforting and hydrating the skin. 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Shake well before use, apply to a cotton pad, and gently sweep across the face and eye area to reveal clean, hydrated, and refreshed skin.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":47849382445243,"sku":"198785","price":30.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/files\/BiPhasic_Make-up_Remover.jpg?v=1782476230"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/3908\/0891\/collections\/Ingredient_Triptych.png?v=1782683239","url":"https:\/\/shopwillow.store\/collections\/best-sellers.oembed","provider":"WILLOW","version":"1.0","type":"link"}